Is it Realistic for All Beauty Brands to be Completely Inclusive"
The pursuit of complete inclusivity is unrealistic due to impeding factors like financial limitations, varying consumer needs and lack of representation.
The post Is it Realistic for All Beauty Brands to be Completely Inclusive" appeared first on LUXUO.
Photo: Fenty Beauty
In 2017, Rihanna’s Fenty Beauty launched 40 foundation shades, impressing the beauty industry and raising the bar for inclusivity, but is it realistic for all beauty brands to follow suit" In today’s social climate, diversity and inclusivity are paramount to a successful launch in an ultra-competitive beauty industry. Newer brands with generous budgets, like Selena Gomez’s Rare Beauty and Lady Gaga’s Haus Labs, have followed Rihanna’s footsteps in releasing an extensive shade range with at least 40 foundation shades, generating good press, sales and revenue. As a result, the beauty industry has seen a growing demand for inclusivity, with consumers expecting all brands to cater to diverse skin tones.
Historically, the beauty industry has catered to a much narrower demographic, typically creating light to medium foundation shades. However, the conversation around inclusivity surrounding shade ranges and diverse campaigns has surged since the pivotal BLM movement in 2021 and 2022, resulting in a shift towards conscious consumerism. Since then, an increasing number of beauty brands have adopted a more broad approach; however, is this possible for smaller ...
The post Is it Realistic for All Beauty Brands to be Completely Inclusive" appeared first on LUXUO.
Photo: Fenty Beauty
In 2017, Rihanna’s Fenty Beauty launched 40 foundation shades, impressing the beauty industry and raising the bar for inclusivity, but is it realistic for all beauty brands to follow suit" In today’s social climate, diversity and inclusivity are paramount to a successful launch in an ultra-competitive beauty industry. Newer brands with generous budgets, like Selena Gomez’s Rare Beauty and Lady Gaga’s Haus Labs, have followed Rihanna’s footsteps in releasing an extensive shade range with at least 40 foundation shades, generating good press, sales and revenue. As a result, the beauty industry has seen a growing demand for inclusivity, with consumers expecting all brands to cater to diverse skin tones.
Historically, the beauty industry has catered to a much narrower demographic, typically creating light to medium foundation shades. However, the conversation around inclusivity surrounding shade ranges and diverse campaigns has surged since the pivotal BLM movement in 2021 and 2022, resulting in a shift towards conscious consumerism. Since then, an increasing number of beauty brands have adopted a more broad approach; however, is this possible for smaller ...
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