In a day and age of constant digital interaction, some brands still maintain traditional marketing practices to create an aura of exclusivity and to elevate brand identity.
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Photo: Architectural Digest

The rapid rise of digital marketing in the past decade has significantly shaped the way we interact with brands and shifted consumer buying habits dramatically. The exponential growth of social media has prompted brands to focus on its advantage alongside celebrity ambassadors. These factors allow a brand to effortlessly utilise a large online audience and the star power of celebrities associated with the brand, which in turn drives brand awareness and revenue growth.
Building a social media presence, allows brands to gather detailed customer data on buying habits through analysing engagement. This information is valuable to brands that wish to appeal to the interests and wants of their most reliable consumer base. However, some brands maintain their commitment to traditional marketing methods to portray certain characteristics of their brand identity.

It is unrealistic to deny that establishing a social media presence is significantly effective in generating brand awareness and reaching an expanded audience. However, due to the fast-paced culture of social media today, brands may feel pressured to put out as much content as possible to win over the eyeballs of the consumers among...