Some of the trendiest luxury pieces can be found in small bespoke brands that put its customers at the heart of its creations.
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One of the differentiating factors between luxury fashion and fast fashion is the attention to craftsmanship. Instead of chasing transient and short-lived gratification, brands that call themselves luxury understand the value of quality craftsmanship, pay attention to details, and use premium materials. Rather than being associated with being frivolous, luxury brands are often seen as sophisticated, elegant and prestigious.

In an industry dominated by males, female-led businesses and leaders are on the rise due to the shifting socio-economic landscape. The purchasing power of women has grown significantly over the years, and many of them look towards such brands for inspiration as they are better positioned to cater specifically to their needs.
NUUN Jewels

Inspired by her deep respect and admiration for Saudi culture, Nuun Jewels? founder HRH Nourah Al Faisal wants her collection to spark a timely cultural dialogue between the Arab world and Europe. Most recently, the royal visited Singapore to present her unique pieces to customers and make the Red Dot a launchpad for the brand?s expansion to Asia. Nourah Al Faisal began training as an apprentice with Parisian craftsmen, who are some of the best in the world before opening Nuun Jewels? first boutique in Pa...