How Beauty Completes the Fashion Portfolio For Conglomerates
In fashion?s competitive landscape, brands are one-upping through their beauty arm.
The post How Beauty Completes the Fashion Portfolio For Conglomerates appeared first on LUXUO.
Image: Dior Beauty
Large conglomerates are constantly on the lookout for new business opportunities to increase their revenues. One way that fashion brands are expanding their product range is through the creation of a beauty line. From Dior to Chanel and Gucci, major players in the fashion industry have already ventured into the beauty realm with a melange of selections like perfumes, makeup and even skincare. The idea is simple: to provide a complete consumer experience starting with clothes and ending it with a good spritz of perfume.
According to e-commerce growth company, Common Thread Collective, the beauty industry is expected to exceed US$716 billion by 2025 and US$784.6 billion in 2027. With an annual compounded growth rate of 4.75 per cent worldwide, it is unsurprising that brands are launching their own beauty products to have a slice of that huge pie.
READ MORE: Luxury Beauty Collections and the Importance of Colour Branding
Not everyone has the monetary means to buy a Hermès Birkin but getting your hands on the latest lipstick from the brand seems more plausible. For high-fashion brands, the beauty line has the lowest barrier to entry and gives the opportunity for consumers to be part of the brand?s universe. Many customers who cannot afford items of clothing from such ...
The post How Beauty Completes the Fashion Portfolio For Conglomerates appeared first on LUXUO.
Image: Dior Beauty
Large conglomerates are constantly on the lookout for new business opportunities to increase their revenues. One way that fashion brands are expanding their product range is through the creation of a beauty line. From Dior to Chanel and Gucci, major players in the fashion industry have already ventured into the beauty realm with a melange of selections like perfumes, makeup and even skincare. The idea is simple: to provide a complete consumer experience starting with clothes and ending it with a good spritz of perfume.
According to e-commerce growth company, Common Thread Collective, the beauty industry is expected to exceed US$716 billion by 2025 and US$784.6 billion in 2027. With an annual compounded growth rate of 4.75 per cent worldwide, it is unsurprising that brands are launching their own beauty products to have a slice of that huge pie.
READ MORE: Luxury Beauty Collections and the Importance of Colour Branding
Not everyone has the monetary means to buy a Hermès Birkin but getting your hands on the latest lipstick from the brand seems more plausible. For high-fashion brands, the beauty line has the lowest barrier to entry and gives the opportunity for consumers to be part of the brand?s universe. Many customers who cannot afford items of clothing from such ...
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