Guerlain's 17th contemporary art exhibition "Good Morning Korea, In the Land of the Morning Calm", delves into the South Korean art scene.
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Returning for its 17th edition this year, Maison Guerlain’s perennial partnership with Art Basel Paris is set to present Good Morning Korea, In the Land of the Morning Calm. The exhibition will spotlight South Korean artists from all walks of life, including the late Nam June Paik, Lee Bul, and Anicka Yi, among others.

Besides pushing boundaries in fragrances and beauty, Guerlain remains dedicated to the principles of heritage and innovation. Guerlain is also committed in providing a platform for artists to showcase their creativity, believing that art has the unique ability to evoke and share memories?be it personal or collective. It’s no surprise then that South Korea was chosen as a focus this time around. South Korea’s impact as the creative muse of the Western world embodies this philosophy, with its wealth of artistic ideas providing a look into the perspectives of a growing arts and culture nation.
South Korea Through Art

Good Morning Korea, In the Land of the Morning Calm is curated by Hervé Mikaeloff, the exhibition invites visitors to explore memory through a multi-sensory experience in the form of an olfactory journey that links several works, subtly connecting visua...