Gucci Presents the Gucci Aria Campaign
For its 100th anniversary, Gucci is going beyond fabric with its new Gucci Aria campaign. Exploring life beyond what is skin-deep.
The post Gucci Presents the Gucci Aria Campaign appeared first on LUXUO.
Image: Gucci
Gucci has presented its Aria campaign and its one that properly celebrates the brand’s centennial year.
Following Gucci?s Balenciaga-hacked Aria collection, Alessandro Michele has looked to re-showcase the collection this month through a completely different and edgy approach: a hazy, erotic film ? which even has an 18+ advisory.
Gucci has taken inspiration from Greek mythology to set the tone for its crystal-laden suits, monogram-clashing cuts and equestrian-themed headgear. Thematically, the campaign is inspired by Eros, the Greek God of Love and a term that denotes sensual love.Â
The film features many nods to Gucci’s storied history. In particular, the setting pays homage to the Savoy Hotel, where Guccio Gucci worked as a lift boy in his youth. The hotel was a popular spot for politicians and celebrities that visited London, and it was there where he observed and learned the styles of the upper-crust of society. Their clothing, jewellery, manners and habits, and from there he founded the house of Gucci in 1921.
READ MORE: Gucci Garden: A Metaverse Awaits Your Exploration
The cast was carefully handpicked by Alessandro Michele, as the creative director of the campaign. Legendary American model Kristen McMenamy and Italian ...
The post Gucci Presents the Gucci Aria Campaign appeared first on LUXUO.
Image: Gucci
Gucci has presented its Aria campaign and its one that properly celebrates the brand’s centennial year.
Following Gucci?s Balenciaga-hacked Aria collection, Alessandro Michele has looked to re-showcase the collection this month through a completely different and edgy approach: a hazy, erotic film ? which even has an 18+ advisory.
Gucci has taken inspiration from Greek mythology to set the tone for its crystal-laden suits, monogram-clashing cuts and equestrian-themed headgear. Thematically, the campaign is inspired by Eros, the Greek God of Love and a term that denotes sensual love.Â
The film features many nods to Gucci’s storied history. In particular, the setting pays homage to the Savoy Hotel, where Guccio Gucci worked as a lift boy in his youth. The hotel was a popular spot for politicians and celebrities that visited London, and it was there where he observed and learned the styles of the upper-crust of society. Their clothing, jewellery, manners and habits, and from there he founded the house of Gucci in 1921.
READ MORE: Gucci Garden: A Metaverse Awaits Your Exploration
The cast was carefully handpicked by Alessandro Michele, as the creative director of the campaign. Legendary American model Kristen McMenamy and Italian ...
| -------------------------------- |
|
|
