Gucci breaks with luxury tradition and adopts Sustainability with The RealReal Pre-owned Goods
The resale market is currently valued at $28 billion is expected to hit $64 billion by 2025 and now Gucci has gotten in on the action with The RealReal. Question is - Does this affect the lustre of the premium luxury goods industry"
The post Gucci breaks with luxury tradition and adopts Sustainability with The RealReal Pre-owned Goods appeared first on LUXUO.
Resale is a taboo in the luxury industry. While brands have mostly remained out of the pre-owned or resale conversation, the general approach to such a prestige and perception driven industry has been to ignore the elephant in the room or to speak up against the spectre of counterfeit goods and products of question provenance. But earlier this month, Gucci became the latest to join luxury brands like Burberry and Stella McCartney to confront that which should not be discussed head on. The Kering Group marque teamed up with luxury consignment dealer The RealReal. ?The inherent longevity of luxury products support a circular economy and, by joining forces with The RealReal, Gucci is promoting this avenue to extend the life of its products even further,?
Gucci breaks with luxury tradition and adopts Sustainability with The RealReal Pre-owned Goods
The debate around pre-owned couture had once included conversations about whether women would even want to wear someone else’s “cast-offs” but when businesses like Rent The Runway and Covetella arose in the circular economy to serve untapped demand, the q...
The post Gucci breaks with luxury tradition and adopts Sustainability with The RealReal Pre-owned Goods appeared first on LUXUO.
Resale is a taboo in the luxury industry. While brands have mostly remained out of the pre-owned or resale conversation, the general approach to such a prestige and perception driven industry has been to ignore the elephant in the room or to speak up against the spectre of counterfeit goods and products of question provenance. But earlier this month, Gucci became the latest to join luxury brands like Burberry and Stella McCartney to confront that which should not be discussed head on. The Kering Group marque teamed up with luxury consignment dealer The RealReal. ?The inherent longevity of luxury products support a circular economy and, by joining forces with The RealReal, Gucci is promoting this avenue to extend the life of its products even further,?
Gucci breaks with luxury tradition and adopts Sustainability with The RealReal Pre-owned Goods
The debate around pre-owned couture had once included conversations about whether women would even want to wear someone else’s “cast-offs” but when businesses like Rent The Runway and Covetella arose in the circular economy to serve untapped demand, the q...
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