From Architecture to Art Dealing, Jonathan Toh of All About Art Is Ready for the Future
An approachable retail experience that goes beyond the conventional white-wall gallery.
The post From Architecture to Art Dealing, Jonathan Toh of All About Art Is Ready for the Future appeared first on LUXUO.
Image: Jonathan Toh
Set up during the height of the Covid-19 pandemic in 2020, All About Art (formerly Featurespace Art) is a Singapore-based gallery founded by Jonathan Toh. Initially, this venture started off as a weekend side hustle where Jon resold art pieces he collected from his previous stints abroad. Jon shared that the deals were conducted off his bay window for a period of time before he moved into a proper place of business.
The idea of starting an art business, to Jon, was a natural extension of his growing passion for collecting art pieces. He felt that there was a lack of transparency in terms of what was disclosed to buyers and the hidden costs that many didn?t know about. A sense of confusion was felt not only within the industry but Jon himself.
Image: Royston Neo
?I set myself a task of building a Murakami piece from scratch and I realised that there was a vast difference between what was a reasonable markup and then what the other galleries were trying to sell at.?
Having been through the process himself, Jon decided that the gallery would bridge the gap for both new and seasoned collectors alike. This approachable direction that Toh had decided upon enabled him to build a community for the gallery and that helped him to broaden his re...
The post From Architecture to Art Dealing, Jonathan Toh of All About Art Is Ready for the Future appeared first on LUXUO.
Image: Jonathan Toh
Set up during the height of the Covid-19 pandemic in 2020, All About Art (formerly Featurespace Art) is a Singapore-based gallery founded by Jonathan Toh. Initially, this venture started off as a weekend side hustle where Jon resold art pieces he collected from his previous stints abroad. Jon shared that the deals were conducted off his bay window for a period of time before he moved into a proper place of business.
The idea of starting an art business, to Jon, was a natural extension of his growing passion for collecting art pieces. He felt that there was a lack of transparency in terms of what was disclosed to buyers and the hidden costs that many didn?t know about. A sense of confusion was felt not only within the industry but Jon himself.
Image: Royston Neo
?I set myself a task of building a Murakami piece from scratch and I realised that there was a vast difference between what was a reasonable markup and then what the other galleries were trying to sell at.?
Having been through the process himself, Jon decided that the gallery would bridge the gap for both new and seasoned collectors alike. This approachable direction that Toh had decided upon enabled him to build a community for the gallery and that helped him to broaden his re...
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