From Seth Rogen to Jay-Z, the rise of celebrity cannabis brands has elevated the industry while destigmatising its use to the mainstream.
The post Five Celebrities Who Started Cannabis Brands appeared first on LUXUO.

As the cannabis industry continues to grow, it has attracted the attention of celebrities who are leveraging their high profiles and business acumen to start cannabis businesses. 

These musicians, actors, and other celebrities are not only offering high-quality cannabis products. They’re also helping to destigmatise the use of cannabis by making it mainstream.

Let’s look at five celebrities whose brands are making waves.

Seth Rogen ? Houseplant

Seth Rogen is well-known for his comedic roles in films like ?Pineapple Express?, a movie that cemented his status as a cannabis enthusiast. In 2019, Rogen cofounded the cannabis lifestyle brand Houseplant with his longtime writing partner Evan Goldberg.
Houseplant offers a selection of cannabis flower, pre-rolls, and accessories. Rogen’s love for design is evident in the sleek, modern packaging and in such home products as lighters and ashtrays. His approach to cannabis emphasizes the importance of lifestyle, art, and enjoyment.

Jay-Z ? Monogram

In 2020, Jay-Z, one of the most successful and influential hip-hop artists of all time, established Monogram, a provider of premium cannabis products and a luxury cannabis experience: “the good life, redefined.”

M...