Dior is Bringing a Fashion Spectacle to the Paris 2024 Olympics
The French fashion brand has something special in store for the Olympic Games opening ceremony.
The post Dior is Bringing a Fashion Spectacle to the Paris 2024 Olympics appeared first on LUXUO.
French boxer Estelle Mossely is one of the Olympic champions who has been named a Dior brand ambassador.
Forget Fashion Week; the Paris 2024 Olympics just might be the biggest fashion event of the year. The opening ceremony, which is taking place on the Seine on 26 July, will feature a parade of the finest athletes from all around the world?as well as a fashion presentation from Dior.
According to WWD, the Paris Olympics opening ceremony will feature 3,000 costumes, including creations from Dior. The French fashion brand?s involvement in the Olympics is not surprising: the maison is owned by the luxury conglomerate LVMH Moët Hennessy Louis Vuitton, which is the official ?creative partner? of the Paris Olympics. The LVMH-owned fashion brand Louis Vuitton created custom trunks for the Olympic torch and medals this year, and the medals themselves were designed by the jewellery house Chaumet, another LVMH brand.Â
Dior has indeed been gearing up for the Olympic Games. In June, Dior added several leading sportswomen to its roster of brand ambassadors. That includes French fencer Sara Balzer, Australian swimmer Emma McKeon, Jamaican sprinter Elaine Thompson-Herah, Japanese fencer Misaki Emura, American soccer player Alex Morgan, and French skateboarder Louise-Aïna Taboulet...
The post Dior is Bringing a Fashion Spectacle to the Paris 2024 Olympics appeared first on LUXUO.
French boxer Estelle Mossely is one of the Olympic champions who has been named a Dior brand ambassador.
Forget Fashion Week; the Paris 2024 Olympics just might be the biggest fashion event of the year. The opening ceremony, which is taking place on the Seine on 26 July, will feature a parade of the finest athletes from all around the world?as well as a fashion presentation from Dior.
According to WWD, the Paris Olympics opening ceremony will feature 3,000 costumes, including creations from Dior. The French fashion brand?s involvement in the Olympics is not surprising: the maison is owned by the luxury conglomerate LVMH Moët Hennessy Louis Vuitton, which is the official ?creative partner? of the Paris Olympics. The LVMH-owned fashion brand Louis Vuitton created custom trunks for the Olympic torch and medals this year, and the medals themselves were designed by the jewellery house Chaumet, another LVMH brand.Â
Dior has indeed been gearing up for the Olympic Games. In June, Dior added several leading sportswomen to its roster of brand ambassadors. That includes French fencer Sara Balzer, Australian swimmer Emma McKeon, Jamaican sprinter Elaine Thompson-Herah, Japanese fencer Misaki Emura, American soccer player Alex Morgan, and French skateboarder Louise-Aïna Taboulet...
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