From self-driving cars and virtual showrooms to the growing appeal of classic car experiences, digital advancements are impacting consumer experiences and the balance between technology and driving pleasure.
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Digital advancements revolutionise the automotive industry, driving innovation in autonomous vehicles, and smart technology.

For better or worse, digital advancements have shaped the landscape of the automotive industry. What happens when the virtual world enters the world of reality" Tesla’s self-driving cars, virtual showrooms, and silent engines have increasingly made the function of today’s cars serve the purpose of point-to-point transportation, increasing the appeal of the “analogue experience” amongst die-hard car fans. While there is a discussion to be had on the impact of technology on manufacturers, dealerships, and overall supply chain, LUXUO hones in on the consumer experience and how digital advancements have affected the driving experience.
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Easier Is Not Always Safer

Technology has significantly advanced navigation and entertainment systems in vehicles, enhancing the driving experience by providing the shortest routes, monitoring traffic congestion, and offering new levels of entertainment and information for drivers and passengers. However, as digita...