Could Fashion?s New Pot of Gold be Found in the Metaverse"
As the physical world becomes more integrated with the virtual world, the future of fashion is found in the metaverse.
The post Could Fashion?s New Pot of Gold be Found in the Metaverse" appeared first on LUXUO.
Image: Balenciaga
Who could have thought that the first email sent across the internet would soon become a universe on its own where people can freely interact with each other" The evolution of the internet, from Web 1.0, consists of static websites and personal sites with very little user interaction or content generation. Then came Web 2.0, commonly called the ?Social Web?. User generated content surged, and a community of netizens was born. Social media reigns as king during this internet era.
Our society is at the edge of a new beginning, Web 3.0, where an entirely new world is being created. People in tech calls this the metaverse, and its emergence even prompted Facebook to change its name to ?Meta?. There are good points for brands to join the web, for it can connect with a giant pool of people. Fashion brands, however, have not been receptive to this idea of selling their goods online as it may be seen as cheapening its brand.
While it is in the brand?s interest to protect its prestige, what these brands are losing is another avenue for profits. During the height of the pandemic, luxury brands shut physical stores, which essentially cuts off any brand?s stream of profit. For brands that have dedicated resources to building up a user-friendl...
The post Could Fashion?s New Pot of Gold be Found in the Metaverse" appeared first on LUXUO.
Image: Balenciaga
Who could have thought that the first email sent across the internet would soon become a universe on its own where people can freely interact with each other" The evolution of the internet, from Web 1.0, consists of static websites and personal sites with very little user interaction or content generation. Then came Web 2.0, commonly called the ?Social Web?. User generated content surged, and a community of netizens was born. Social media reigns as king during this internet era.
Our society is at the edge of a new beginning, Web 3.0, where an entirely new world is being created. People in tech calls this the metaverse, and its emergence even prompted Facebook to change its name to ?Meta?. There are good points for brands to join the web, for it can connect with a giant pool of people. Fashion brands, however, have not been receptive to this idea of selling their goods online as it may be seen as cheapening its brand.
While it is in the brand?s interest to protect its prestige, what these brands are losing is another avenue for profits. During the height of the pandemic, luxury brands shut physical stores, which essentially cuts off any brand?s stream of profit. For brands that have dedicated resources to building up a user-friendl...
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