Clean Beauty: Are Natural Ingredients Really Better than Synthetic"
The rise of natural beauty and instances of greenwashing has lead to misleading perceptions of synthetic ingredients.
The post Clean Beauty: Are Natural Ingredients Really Better than Synthetic" appeared first on LUXUO.
Photo: Everyday Health
In today’s world, where all genders have a variety of skincare products and where social media is undeniably influential, our knowledge about the ingredients that go into our skincare has completely evolved. In the last few years, we have seen a significant shift in consumer values and buying habits, generally gravitating to clean beauty due to its promises of being sustainably made and better skin health. Conversely, along with the rise of clean beauty, synthetic-based products are being villainised and portrayed as toxic and harmful.
While there is a plethora of trending skincare trends and viral products, finding a variety of skincare that work well for an individual is a highly personal experience. Hence, consumers must do their due diligence and research the ingredients that might benefit them regardless of their natural or synthetic nature. The contrasting perceptions of natural and clean products result from effective marketing tactics, portraying the chemical-free options as a safer and more sustainable option to generate more revenue and leaving the discourse surrounding chemicals in skincare to be presented in a highly negative light. LUXUO delves deeper into whether clean beauty is better than synthetic or ...
The post Clean Beauty: Are Natural Ingredients Really Better than Synthetic" appeared first on LUXUO.
Photo: Everyday Health
In today’s world, where all genders have a variety of skincare products and where social media is undeniably influential, our knowledge about the ingredients that go into our skincare has completely evolved. In the last few years, we have seen a significant shift in consumer values and buying habits, generally gravitating to clean beauty due to its promises of being sustainably made and better skin health. Conversely, along with the rise of clean beauty, synthetic-based products are being villainised and portrayed as toxic and harmful.
While there is a plethora of trending skincare trends and viral products, finding a variety of skincare that work well for an individual is a highly personal experience. Hence, consumers must do their due diligence and research the ingredients that might benefit them regardless of their natural or synthetic nature. The contrasting perceptions of natural and clean products result from effective marketing tactics, portraying the chemical-free options as a safer and more sustainable option to generate more revenue and leaving the discourse surrounding chemicals in skincare to be presented in a highly negative light. LUXUO delves deeper into whether clean beauty is better than synthetic or ...
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