Bask In Pharrell?s First Collaborative Foray Into Fragrance With LVERS
Similar to the reimagining of the Damier, Louis Vuitton's men?s creative director Pharrell unveils LVERS, a transformative take on the maison's classic olfactory offering.
The post Bask In Pharrell?s First Collaborative Foray Into Fragrance With LVERS appeared first on LUXUO.
The endeavour to capture sunlight in a bottle.Â
With his manning as the men?s creative director at Louis Vuitton passing its one-year mark in February earlier this year, Pharrell Williams has certainly begun carving a new identity for himself ? someone capable of orchestrating the legendary House into territories that the rest of the fashion industry and the world cannot help but watch with bated breath. So far his creative celebration has manifested, among others, with a reimagining of the legacy pre-monogram Damier pattern into the pixelated ?Damoflage? on trunks and suitcases and the popular varicoloured Speedy Bags in buttery leather. Perhaps most memorably, his preeminent status as a music industry giant has also meant a new kind of bridging between the worlds of fashion and pop culture with the likes of Rihanna, A$AP Rocky and The Carters gracing his inaugural show.
Albeit, more impressively, his year-long tenure has, so far, displayed a penchant for thematically grounded creations aimed at expressing abstract conceptions to the consumer. So when his first foray into the world of perfumery at Louis Vuitton (and since 2014) was announced as a collaborative dialogue between himse...
The post Bask In Pharrell?s First Collaborative Foray Into Fragrance With LVERS appeared first on LUXUO.
The endeavour to capture sunlight in a bottle.Â
With his manning as the men?s creative director at Louis Vuitton passing its one-year mark in February earlier this year, Pharrell Williams has certainly begun carving a new identity for himself ? someone capable of orchestrating the legendary House into territories that the rest of the fashion industry and the world cannot help but watch with bated breath. So far his creative celebration has manifested, among others, with a reimagining of the legacy pre-monogram Damier pattern into the pixelated ?Damoflage? on trunks and suitcases and the popular varicoloured Speedy Bags in buttery leather. Perhaps most memorably, his preeminent status as a music industry giant has also meant a new kind of bridging between the worlds of fashion and pop culture with the likes of Rihanna, A$AP Rocky and The Carters gracing his inaugural show.
Albeit, more impressively, his year-long tenure has, so far, displayed a penchant for thematically grounded creations aimed at expressing abstract conceptions to the consumer. So when his first foray into the world of perfumery at Louis Vuitton (and since 2014) was announced as a collaborative dialogue between himse...
| -------------------------------- |
|
|
