Balenciaga Remains The Hottest Brand in the World
In the last quarter of 2021 Balenciaga remaining the most searched for brand on the Lyst Index, followed closely by Gucci.
The post Balenciaga Remains The Hottest Brand in the World appeared first on LUXUO.
Image: Balenciaga
Balenciaga continues its reign of being the hottest brand in the world with the release of the Lyst Index for Q4 of 2021.
For a second consecutive quarter, the fashion house has dominated Lyst searches and sales, as well as Google search queries, social media engagements and mentions.
In the previous Lyst report, Balenciaga secured the top spot with a series of high-profile stories such as its return to haute couture and the Simpsons collaboration for Spring/Summer 2022. With the unveiling of its Fall/Winter 2022 VHS-style video for its collection, Balenciaga continues to stay ahead of the game in the fashion industry. Additionally, Balenciaga?s Neo Classic Bag was listed as the top hottest women?s product for this quarter.
READ MORE: Balenciaga Overtakes Gucci as the Hottest Brand
Image: Prada
The brand is also leveraging on the metaverse to make waves, as it recently announced that it was entering the metaverse with a new business unit in Web3.
Prada has entered the top three rankings in the last quarter of the year, moving up one spot to number three ? the highest ranking it has ever been in the Lyst index. Gucci remains in second place with its Love Parade show on Hollywood Boulevard as well as its second drop with The North Face...
The post Balenciaga Remains The Hottest Brand in the World appeared first on LUXUO.
Image: Balenciaga
Balenciaga continues its reign of being the hottest brand in the world with the release of the Lyst Index for Q4 of 2021.
For a second consecutive quarter, the fashion house has dominated Lyst searches and sales, as well as Google search queries, social media engagements and mentions.
In the previous Lyst report, Balenciaga secured the top spot with a series of high-profile stories such as its return to haute couture and the Simpsons collaboration for Spring/Summer 2022. With the unveiling of its Fall/Winter 2022 VHS-style video for its collection, Balenciaga continues to stay ahead of the game in the fashion industry. Additionally, Balenciaga?s Neo Classic Bag was listed as the top hottest women?s product for this quarter.
READ MORE: Balenciaga Overtakes Gucci as the Hottest Brand
Image: Prada
The brand is also leveraging on the metaverse to make waves, as it recently announced that it was entering the metaverse with a new business unit in Web3.
Prada has entered the top three rankings in the last quarter of the year, moving up one spot to number three ? the highest ranking it has ever been in the Lyst index. Gucci remains in second place with its Love Parade show on Hollywood Boulevard as well as its second drop with The North Face...
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