We speak to Michael and Fiona McKay of the Asian Academy Creative Awards about the importance of the awards, what makes it different from others, and the additional incentives they offer.
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From the left: Michael McKay, President of AAA and Fiona McKay, CEO of AAA.

Created in 2018 with the intention of recognising talent within the Asia Pacific region, the Asian Academy Creative Awards (AAA) has since become a force to be reckoned with. Helmed by CEO and President Fiona and Michael McKay respectively, the awards cover several disciplines across television, digital, streaming and emerging technologies. And with only 40 categories open for judging in this year?s competition, winning a Goddess of Creativity (the AAA?s version of an Oscar) is harder than one might think. 
?People were always bemoaning the fact that we never had an Emmys, Oscars, or BAFTA so we rallied the local industry and went about creating our own unique version,? Michael starts. ?Warner Bros. Viu, Elevate Broadcast, the Motion Picture Association all got behind us, the Singapore Government?s IMDA supported our establishment, then came The Walt Disney Company, Facebook and Gallagher (one of the world?s biggest insurance brokers).? 

Their mission" To promote Asia Pacific content to the rest of the world. ?Sixteen nations and territories across Asia Pacific all got around the AAA and together, we?ve b...