AMAFFI's latest fragrance, SAVANNA, is unveiled with a stunning short film that intertwines music and artistry, celebrating the harmony of fragrance and sound.
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How does a fragrance truly encapsulate the scent of feminine beauty and floral enchantment" With notes of jasmine, mimosa, and neroli, AMAFFI’s latest fragrance does just that. Crafted from the finest raw materials from around the world, AMAFFI strives to achieve one of the highest standards in the art of perfumery providing customers with the royal treatment ? from scent to bottle. The renowned luxury fragrance house’s latest partnership with Grammy-nominated French-Lebanese trumpeter Ibrahim Maalouf is no different. Central to this partnership is AMAFFI?s Pyramids Collection, featuring the SAVANNA fragrance ? which captures the essence of the savanna with additional notes of woody sycamore overtones, the warm of rich mandarin, earthy mossy accords and gentle lilac.
AMAFFI’s accompanying short film for the SAVANNA fragrance sees Ibrahim Maalouf’s soulful trumpet melodies play against the backdrop of Al Ula in Saudi Arabia. Filmed and directed by team of Hollywood visionaries led by Paris Libby and Eric Michael Roy, the intertwining artistry of luxury perfume and the evocative sounds of Maalouf’s composition, “True Sorry” come to life wher...