From medical facial treatments to relaxing traditional Thai massages, Thailand is the ultimate hub for beauty and wellness.
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Photo: Bangkok Family Spa

The city of Bangkok has long been a well-travelled destination for visitors in search of captivating cultural experiences, phenomenal street food and well-priced goods. However, in recent years, the city has emerged as a global beauty hub, drawing clients from across the globe to experience beauty treatments that are both cost-effective and luxurious.

While Thailand has always been well-known for exceptional spa treatments like massages and relaxation retreats, Thai beauty culture has begun to gain international acclaim with anything from Thai beauty brands to beauty treatments. Following the major global success of Korean beauty and Japanese beauty, Thai beauty has emerged rapidly as a competing player in the global beauty market.
Accelerated by the massive spike in the popularity of Thai celebrities and Thai pop culture on a global scale, the Thai beauty industry has been successful in casting a wider net in markets like China, Japan and the majority of South East Asia. Furthermore, thanks to the compelling influence of Thai culture, masses of tourists have been flocking to the Thai capital to receive treatments that are affordable, technologically advanced and effective.

Thailand’s beauty culture is known...