Apart from the pandemic, which made 2021 a very hard year to test out fragrances in physical stores, since testers were removed, there were three significant signposts that pertain to the fragrance market at large and which dictate how 2022 and the coming years will flow. 
 DIOR & SAUVAGE: Ads and RepresentationWhen the ads for the men's Sauvage Parfum with Johnny Depp first hit the scnreen

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