How the Perfume Market Game is Changing
The drift into the corporate mainstream by some of the older niche brands always creates the risk of a possible (or rather probable") diminishing of innovation and creativity as a result: Tom Ford, L'Artisan Parfumeur, Penhaligon's, Le Labo, Diptyque, you name it... We're therefore experiencing niche 2.0 with newer artisan and indie brands.
Creed is the latest brand to be sold to a large
...
Source:
perfumeshrine
URL:
http://perfumeshrine.blogspot.com.es/
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