Zegna?s Takes Digitalisation to Its Outlets
Zegna rebrands their stores and adopts a modern approach with its floor to ceiling LED wall and personalised services.
The post Zegna’s Takes Digitalisation to Its Outlets appeared first on LUXUO.
Image: Zegna
In 1910, Ermenegildo Zegna established his namesake fashion brand in the mountains of Piedmont Northern Italy, built on the natural territory’s purposeful principles and community ethic. Fast forward to over a 110 years later and Zegna has become synonymous with Italian luxury. Its legacy has been upheld by Ermengildo’s family, who have kept the brand alive through years of considered reinvention.
In December of 2021, it was announced that Ermenegildo Zegna will be undergoing a rebrand ? adopting a singular name, Zegna, and modernising their logo. According to Zegna, the change in branding aims to “celebrate our family heritage while looking forward with an ownable and tightly defined aesthetic and attitude.” Zegna’s minimalist rebrand pays tribute to the road crossing Oasi Zegna, a nature park built by Patriarch Ermengildo in 1938 in the mountains of the Trivero Region.
This turning point came just before a historic IPO which, according to WWD, stands at around a market capitalisation of about 2.5 billion dollars. ?As Zegna enters an exciting new chapter in our history, we continue along the same road that stretches back more than a century,? said the brand in an announcement to the press.
READ MORE: Ermenegildo ...
The post Zegna’s Takes Digitalisation to Its Outlets appeared first on LUXUO.
Image: Zegna
In 1910, Ermenegildo Zegna established his namesake fashion brand in the mountains of Piedmont Northern Italy, built on the natural territory’s purposeful principles and community ethic. Fast forward to over a 110 years later and Zegna has become synonymous with Italian luxury. Its legacy has been upheld by Ermengildo’s family, who have kept the brand alive through years of considered reinvention.
In December of 2021, it was announced that Ermenegildo Zegna will be undergoing a rebrand ? adopting a singular name, Zegna, and modernising their logo. According to Zegna, the change in branding aims to “celebrate our family heritage while looking forward with an ownable and tightly defined aesthetic and attitude.” Zegna’s minimalist rebrand pays tribute to the road crossing Oasi Zegna, a nature park built by Patriarch Ermengildo in 1938 in the mountains of the Trivero Region.
This turning point came just before a historic IPO which, according to WWD, stands at around a market capitalisation of about 2.5 billion dollars. ?As Zegna enters an exciting new chapter in our history, we continue along the same road that stretches back more than a century,? said the brand in an announcement to the press.
READ MORE: Ermenegildo ...
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