Zara?s Marketing Nightmare and the Power of the Boycott
LUXUO examines the power of consumers and their wallets as brands continue to struggle with their marketing strategies in the aftermath of the Israel and Hamas crisis.
The post Zara’s Marketing Nightmare and the Power of the Boycott appeared first on LUXUO.
Zara has faced a barrage of backlash after the release of their “Collection 04_The Jacket” campaign, fronted by model Kristen McMenamy. Many on social media platforms Instagram and “X” were quick to call out the similarities of the campaign’s visuals to the scenes coming out from the frontlines in Gaza.
The Visuals
Image courtesy of Zara
The campaign features statues with missing limbs and mannequins wrapped in white sheets surrounded by rubble. McMenamy models the clothes amidst white debris, rubble and most strikingly, mannequins that are wrapped completely in white shrouds similar to those being used to wrap dead bodies in Gaza. The white debris reminded some of white phosphorus used by Israel on Gaza alongside the hole in the wall which many said were a subliminal message referring to the map of Palestine. Some online users and activists said that the images were dehumanising the plight of the Palestinians, making light of the conflict while others said it had nothing to do with the ongoing conflict but was instead the choice creative direction with one user stating “….this is the work of Tim Walker. A renowned photographer who’...
The post Zara’s Marketing Nightmare and the Power of the Boycott appeared first on LUXUO.
Zara has faced a barrage of backlash after the release of their “Collection 04_The Jacket” campaign, fronted by model Kristen McMenamy. Many on social media platforms Instagram and “X” were quick to call out the similarities of the campaign’s visuals to the scenes coming out from the frontlines in Gaza.
The Visuals
Image courtesy of Zara
The campaign features statues with missing limbs and mannequins wrapped in white sheets surrounded by rubble. McMenamy models the clothes amidst white debris, rubble and most strikingly, mannequins that are wrapped completely in white shrouds similar to those being used to wrap dead bodies in Gaza. The white debris reminded some of white phosphorus used by Israel on Gaza alongside the hole in the wall which many said were a subliminal message referring to the map of Palestine. Some online users and activists said that the images were dehumanising the plight of the Palestinians, making light of the conflict while others said it had nothing to do with the ongoing conflict but was instead the choice creative direction with one user stating “….this is the work of Tim Walker. A renowned photographer who’...
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