Yann Masselot: Beneteau Admiral
Now in his 30th year with Groupe Beneteau, Yann Masselot is happy to be back at the brand where he started, with the Brand Director of Beneteau overseeing exciting new motor and sailing flagships along with the builder?s long-time partnership with Simpson Marine in Asia.
The post Yann Masselot: Beneteau Admiral appeared first on LUXUO.
How have you enjoyed your role as Beneteau Brand Director, following two decades with Lagoon and CNB in Bordeaux"
It?s going well. It has been 20 months already. I?m very pleased to be back at Beneteau because I was initially working for the brand when I joined Groupe Beneteau 30 years ago, so it?s like a return to my original brand, which is nice.
In Hong Kong, Simpson Marine hosted the Asia premiere of the Beneteau Grand Trawler 62 this year. What has been the response to the brand?s flagship motorboat, which takes the Swift Trawler concept to a new scale"
People have been surprised because they didn?t expect Beneteau trawlers to be at that level and size. We?re entering a market of larger trawlers that?s essentially a luxury market, where competitors include Azimut with its Magellano line, Horizon and Grand Banks. Nobody expected Beneteau to be in this sector.
Beneteau Grand Trawler 62 (far right).
READ MORE: Groupe Beneteau Unveils What?s ?On the Horizon?
The second thing that?s noticeable is our choice to go with a displacement hull. We chose that because we saw the market and customers wanting a longer ran...
The post Yann Masselot: Beneteau Admiral appeared first on LUXUO.
How have you enjoyed your role as Beneteau Brand Director, following two decades with Lagoon and CNB in Bordeaux"
It?s going well. It has been 20 months already. I?m very pleased to be back at Beneteau because I was initially working for the brand when I joined Groupe Beneteau 30 years ago, so it?s like a return to my original brand, which is nice.
In Hong Kong, Simpson Marine hosted the Asia premiere of the Beneteau Grand Trawler 62 this year. What has been the response to the brand?s flagship motorboat, which takes the Swift Trawler concept to a new scale"
People have been surprised because they didn?t expect Beneteau trawlers to be at that level and size. We?re entering a market of larger trawlers that?s essentially a luxury market, where competitors include Azimut with its Magellano line, Horizon and Grand Banks. Nobody expected Beneteau to be in this sector.
Beneteau Grand Trawler 62 (far right).
READ MORE: Groupe Beneteau Unveils What?s ?On the Horizon?
The second thing that?s noticeable is our choice to go with a displacement hull. We chose that because we saw the market and customers wanting a longer ran...
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