XR and The World of Luxury
It used to be that the only way to own luxury products was to walk into a physical boutique and pick out the items that best suited you. However, innovations in Extended Reality (XR) mean that this can now be done from the comfort of your own home.
The post XR and The World of Luxury appeared first on LUXUO.
Image Credit: Courtesy of XR Expo on Unsplash
In an industry where consumers are constantly on the look out for the next big thing, embracing innovation is the only way to stay ahead of the curve. The first thing that typically comes to mind when we hear the word innovation in the context of luxury is usually some beautifully avant-garde product, pushing the boundaries of creativity. However, having a great product is just one part of the battle won. The other encompasses being able to market your brand and products effectively, as well as providing quality service to entice potential customers and maintain that attraction for existing ones. It is in this area that XR has the potential to push the luxury industry into the future.
For the uninitiated, XR stands for Extended Reality and is an umbrella term used to refer to the more well-known forms of immersive technologies, namely, virtual reality (VR), augmented reality (AR), and mixed reality (MR), as well as any others that may emerge in future. The term ?extended? reality is used as these technologies create an immersive experience which extends the reality we perceive. Before we go further, it would be prudent ...
The post XR and The World of Luxury appeared first on LUXUO.
Image Credit: Courtesy of XR Expo on Unsplash
In an industry where consumers are constantly on the look out for the next big thing, embracing innovation is the only way to stay ahead of the curve. The first thing that typically comes to mind when we hear the word innovation in the context of luxury is usually some beautifully avant-garde product, pushing the boundaries of creativity. However, having a great product is just one part of the battle won. The other encompasses being able to market your brand and products effectively, as well as providing quality service to entice potential customers and maintain that attraction for existing ones. It is in this area that XR has the potential to push the luxury industry into the future.
For the uninitiated, XR stands for Extended Reality and is an umbrella term used to refer to the more well-known forms of immersive technologies, namely, virtual reality (VR), augmented reality (AR), and mixed reality (MR), as well as any others that may emerge in future. The term ?extended? reality is used as these technologies create an immersive experience which extends the reality we perceive. Before we go further, it would be prudent ...
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