Written in the Stars: Rado DiaStar
Celebrating its big 6-0, the Rado DiaStar is hardier, cooler and even more urban.
The post Written in the Stars: Rado DiaStar appeared first on LUXUO.
A powerful marketing slogan can change the very trajectory of a brand, imbuing it with purpose and meaning that guides its every endeavour. This has been the case for Rado, whose nomenclature ?Master of Materials? is more than just a slogan ? it has been its north star since the 1960s, guiding it in discovering and pioneering some of the most innovative materials used in watchmaking.
The aim has been to constantly up the horological ante with materials that enhance comfort, practicality and efficiency. This quest was inked in the very foundation of the brand, which was set up in 1917 by three brothers, Fritz, Ernst and Werner Schlup, under the name Schlup & Co. They manufactured watch components, and eventually, in 1953, they would shift gears to produce entire watches under the name Rado. The purpose, from the get-go, was to build reputable and hardy timepieces that would bear the beatings of daily life. In 1958, Rado released the water-resistant Green Horse, which featured the first-ever red anchor on the dial ? today, this red anchor is a symbol of the Maison, a subtle indication about whether the watch is an automatic or not.
But in 1962, the brand was up for another challenge: This time, it wanted build the first scratch-proof watch. Rado?s watchmaking peers had slowly started inculcating sapphire glass...
The post Written in the Stars: Rado DiaStar appeared first on LUXUO.
A powerful marketing slogan can change the very trajectory of a brand, imbuing it with purpose and meaning that guides its every endeavour. This has been the case for Rado, whose nomenclature ?Master of Materials? is more than just a slogan ? it has been its north star since the 1960s, guiding it in discovering and pioneering some of the most innovative materials used in watchmaking.
The aim has been to constantly up the horological ante with materials that enhance comfort, practicality and efficiency. This quest was inked in the very foundation of the brand, which was set up in 1917 by three brothers, Fritz, Ernst and Werner Schlup, under the name Schlup & Co. They manufactured watch components, and eventually, in 1953, they would shift gears to produce entire watches under the name Rado. The purpose, from the get-go, was to build reputable and hardy timepieces that would bear the beatings of daily life. In 1958, Rado released the water-resistant Green Horse, which featured the first-ever red anchor on the dial ? today, this red anchor is a symbol of the Maison, a subtle indication about whether the watch is an automatic or not.
But in 1962, the brand was up for another challenge: This time, it wanted build the first scratch-proof watch. Rado?s watchmaking peers had slowly started inculcating sapphire glass...
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