The ever-changing fashion landscape and also social media trends have had a big impact which have led to some of the best streetwear brands being worn around the world.
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Streetwear has long been a popular choice among the style-conscious, particularly those of the younger generation. Typically characterised by its casual yet edgy appearance, modern streetwear has grown out of an interesting history to become one of the most iconic ways to dress, and its popularity shows no signs of waning any time soon.

So why is streetwear so popular in recent years" The ever-changing fashion landscape and also social media trends have had a big impact which have led to some of the best streetwear brands being worn around the world.
Why is streetwear so popular"

Image: Michael Ochs Archive

It?s easy to see why streetwear is so in-demand and on-trend. This informal, contemporary way of dressing is often associated with the urban environment and city living, and is heavily influenced by pop culture. It?s often linked to rap, hip-hop, R&B, skateboarding and sports, cherry-picking elements from all of them to create a slick street style which appeals to many.

The history of streetwear

Image: Gucci

Streetwear has a long history, with its origins in the post-war era when people began to veer away from earlier utilitarian looks to embrace i...