IWC scraps its annual sustainability report, TAG Heuer delivers lab-grown diamonds while Cartier CEO Cyrille Vigneron renews his green commitments.
The post What Sustainability at Watches and Wonders Geneva 2024 Really Looked Like appeared first on LUXUO.

TAG Heuer’s use of synthetic diamonds in the Carrera Plasma Tourbillon Nanograph

Wherefore sustainability. After more than half a dozen stories about all the watchmaking news that is fit to print since Watches and Wonders Geneva opened last week, you might be wondering why we have not spared a single word for sustainability. WOW Singapore and this website did, after all, publish a massive story on this very subject barely a couple of years ago. It is not like the world has magically resolved the challenge facing our planet in that time.
Zenith Defy Extreme Diver

Well, we can report after seeing novelties from a majority of the majors at the Geneva fair, and speaking with numerous brand representatives (including no less than five CEO interviews), that even the word ?sustainability? was barely used. So, Zenith has a recycled fishing net fabric strap that comes with two other options for the particularly handsome new Defy Extreme Diver. That is hardly a fitting anchor for the sustainability pitch, even if this watch is the only one we can think of that comes with three straps as a standard.

Panerai Submersible eLAB-ID

Think of the big names in the sustainability game: IWC, Panerai and Cartier, to name ju...