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Web3 is Coming to the Mainstream in Japan

GameFi company DEA teams up with major Japanese television station TV Tokyo to create educational Web3 television content and partners with Rakuten Group for Web3 collaboration.
The post Web3 is Coming to the Mainstream in Japan appeared first on LUXUO.

Digital Entertainment Asset (DEA) co-founders and co-CEOS Kozo Yamada (left) and Naohito Yoshida (right) seal their business alliance with TV Tokyo Corporation President and Representative Director Ichiro Ishikawa (centre).

Web3 ? the catchall term for decentralized internet services, including cryptocurrencies, blockchains and NFTs ? has taken the finance and tech world by storm, but elsewhere it is still very much underground. Granted, art NFTs (or PFPs) held its allure for most of 2021 and the better part of 2022, when the NFT market grew to US$25 billion in trading volume. This pace continued into 2021, but has significantly lost momentum since May of this year. DappRadar data shows that volumes have dropped to about US$700 million in October, compared to the highs of 2021-end and 2022-start.
However, one sector of the NFT ecosystem has continued to see traction from its beginnings till now. The killer use case of Web3 is NFT games, often called “GameFi” (game finance) by those in the know. These games allow players to earn tangible NFT assets through gameplay, which they can then sell for a profit on the market.

A game screen from Graffiti Racer, a racing/coloring game in which players color NFT game ...
Source: luxuo
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