"The shapewear market expands every year as its popularity grows exponentially, especially among women. High-waisted leggings, panties, and shorts are especially growing in popularity."
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Leonisa is a privately owned company, and it was founded in Medellín (Colombia) in 1956. Tell us more about this amazing success story and its major developments across the Americas"

Absolutely. Leonisa has been family-owned since its inception in 1956, when it began as a small shop that sold various items, including imported bras. This venture was so successful that our founders went on to design and create the first bra produced in all of Colombia. Since then, we have grown to be a globally renowned company, and our expansion across the Americas into the United States has proven especially successful.
You are in the women?s intimate apparel market (bras, swimwear, activewear). Tell us about the growing trend for shapewear"

The shapewear market expands every year as its popularity grows exponentially, especially among women. High-waisted leggings, panties, and shorts are especially growing in popularity. Shorts in particular are gaining traction because they?re versatile and they have the added benefit of preventing chafing under dresses and skirts.

Leonisa is different from other brands in the market for it produces 90 per cent ...