Abandon all traditional perceptions you have of Little India because Re-Route Festival 2022 will let you experience the enclave with new eyes, smells, and sensations.
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Re-look and rediscover the sights, sounds and smells of Little India differently at Re-Route Festival 2022. Image: PLUS Collaboratives
If you think you’ve seen enough of Singapore’s roads, lanes, landscapes, and back alleys since the pandemic cooped us on our Little Red Dot, think again. PLUS Collaboratives, a husband-wife duo whose storied career as a multi-award-winning design studio in the field of experiential design, spatial design, graphic design, and visual communication, has an enticing proposition for fellow Singaporeans craving to explore Little India in its granularity and not-often seen cultures. The couple made up of Mervin Tan and Cheryl Sim are Creative Director and Design Directors respectively of the firm. Being co-founders of the company, their curiosity cannot be tamed especially when they study how good design is linked to human behaviours. Tan was involved in a number of nationwide programmes such as Singaplural in 2015 and 2016 where he was the Festival Director. He also took the reins of curating the multi-disciplinary experiences that launched the Singapore Tourism Board’s tourism campaign called “Passion Made Possible”. Cheryl Sim and Mervin Tan, Directors of Re-Route Festival. Imag...