Vestiaire Collective Co-founder Sophie Hersan on Circular Fashion and The Move Towards Sustainability
"[People] can love fashion in a good way. That?s what we?re trying to explain and educate.? - Sophie Hersan
The post Vestiaire Collective Co-founder Sophie Hersan on Circular Fashion and The Move Towards Sustainability appeared first on LUXUO.
Photo: Courtesy of Vestiaire Collective
2022 was a big year for Vestiaire Collective, not only in terms of expanding its operations?the global luxury fashion resale platform opened a UK Authentication and Logistics Centre and acquired the Los Angeles-based online peer-to-peer resale marketplace Tradesy?but also in terms of its long-term goals in sustainability. Last March it launched the ?Long Live Fashion? campaign fronted by a quintet of stylish puppets crafted from pre-loved clothing, with each character representing a particular facet of the conversation on sustainability in fashion, such as prioritising timeless items, seeking vintage products, or reselling less-frequently worn pieces. A month later, it released Vestiaire Collective?s first impact report, created in partnership with accounting firm PwC, which found that shopping with Vestiaire Collective saved 90 per cent of the environmental cost of a first-hand purchase, or the equivalent of 17kg of CO2. Near the end of the year, the company also made the move to ban fast fashion items from the platform.
Photo: Courtesy of Vestiaire Collective
Today, we wear our items 40 per cent less than we did 10 years ago, and yet clothing consumption is expected to ...
The post Vestiaire Collective Co-founder Sophie Hersan on Circular Fashion and The Move Towards Sustainability appeared first on LUXUO.
Photo: Courtesy of Vestiaire Collective
2022 was a big year for Vestiaire Collective, not only in terms of expanding its operations?the global luxury fashion resale platform opened a UK Authentication and Logistics Centre and acquired the Los Angeles-based online peer-to-peer resale marketplace Tradesy?but also in terms of its long-term goals in sustainability. Last March it launched the ?Long Live Fashion? campaign fronted by a quintet of stylish puppets crafted from pre-loved clothing, with each character representing a particular facet of the conversation on sustainability in fashion, such as prioritising timeless items, seeking vintage products, or reselling less-frequently worn pieces. A month later, it released Vestiaire Collective?s first impact report, created in partnership with accounting firm PwC, which found that shopping with Vestiaire Collective saved 90 per cent of the environmental cost of a first-hand purchase, or the equivalent of 17kg of CO2. Near the end of the year, the company also made the move to ban fast fashion items from the platform.
Photo: Courtesy of Vestiaire Collective
Today, we wear our items 40 per cent less than we did 10 years ago, and yet clothing consumption is expected to ...
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