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Versace Chief Jonathan Akeroyd to Head Burberry From April Next Year

The British national will return back home to take over the chief executive position of Burberry from Marco Gobbetti.
The post Versace Chief Jonathan Akeroyd to Head Burberry From April Next Year appeared first on LUXUO.

Image: Burberry

British luxury brand Burberry announced yesterday (October 20) that Jonathan Akeroyd will be its next incoming chief executive. He will be succeeding Marco Gobbetti, who will be leaving the company at the end of the year. Akeroyd will step into his new role next April.

Akeroyd is currently the CEO of the Italian fashion house Versace, a role he took on in June 2016. During his five-year tenure, Akeroyd has, according to a press release by Burberry, ?reorganised and accelerated growth at the iconic Italian fashion house, building on the brand?s rich creative heritage to elevate product, communications and the customer experience?. This eventually caught the attention of Capri Holdings, and Versace was then sold to Capri Holdings for US$2.1 billion in 2018. 
After Versace?s acquisition, Akeroyd continued to focus on positioning the brand upmarket. A similar strategy that Gobbetti has undertaken for Burberry. What this entails is the streamlining of Versace?s product offerings ? doing away with lower-priced diffusion lines, introducing new signature prints and expanding its accessories category. Under Akeroyd?s leadership, the revenue for Versace grew by 20 per cent.

Image: Versace

READ MORE: Fendace: A Marriage of Fendi and ...
Source: luxuo
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