Tissot CEO Sylvain Dolla Wants To Make Watches For Everyone
Tissot CEO Sylvain Dolla explains why the fame of the PRX collection is an extension of a long tradition, and how that history is defined by continuous innovation.
The post Tissot CEO Sylvain Dolla Wants To Make Watches For Everyone appeared first on LUXUO.
Image: Tissot
We last talked about your long history in Swatch Group, and you mentioned that you found the industry was the right one for you. What keeps you coming back for more"Â
Of course, I am a real watch enthusiast and that is probably one of the strongest factors. Moreover, Tissot is a very strong brand in the watch industry and has been ever since its foundation in 1853 so it?s an honour for me to be at the head of it, to be part of its history, so that definitely helps too!
Tissot has been a major force in watchmaking for more than 150 years. How do you keep the brand fresh yet still true to its roots" And to make the future even better, as you told us last time"Â
Tissot stands by its motto ?Innovators by Tradition?, which is rooted in the brand throughout its history. This is still the case today, as we stay true to these roots, which leads us to offer watches, features and communication that are in touch with our times and that appeal to new audiences, while remaining faithful to our brand identity.Â
A good example of this is the latest PRX Collection and its campaigns. Like the product, the campaigns take inspiration from the past yet have a modern appeal with an edgy and...
The post Tissot CEO Sylvain Dolla Wants To Make Watches For Everyone appeared first on LUXUO.
Image: Tissot
We last talked about your long history in Swatch Group, and you mentioned that you found the industry was the right one for you. What keeps you coming back for more"Â
Of course, I am a real watch enthusiast and that is probably one of the strongest factors. Moreover, Tissot is a very strong brand in the watch industry and has been ever since its foundation in 1853 so it?s an honour for me to be at the head of it, to be part of its history, so that definitely helps too!
Tissot has been a major force in watchmaking for more than 150 years. How do you keep the brand fresh yet still true to its roots" And to make the future even better, as you told us last time"Â
Tissot stands by its motto ?Innovators by Tradition?, which is rooted in the brand throughout its history. This is still the case today, as we stay true to these roots, which leads us to offer watches, features and communication that are in touch with our times and that appeal to new audiences, while remaining faithful to our brand identity.Â
A good example of this is the latest PRX Collection and its campaigns. Like the product, the campaigns take inspiration from the past yet have a modern appeal with an edgy and...
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