TikTok Trend Cycles: Should Luxury Houses Follow Suit"
Marc Jacobs, Anna Sui, Marine Serre and many more high fashion brands are taking cues from the coastal grandma, cottagecore, and indie sleaze communities.
The post TikTok Trend Cycles: Should Luxury Houses Follow Suit" appeared first on LUXUO.
Image: WMagazine
Social media has always played a role in fashion ? it’s how most people tend to keep up with current trends or discover new brands nowadays. Instagram, for example, has turned itself into a shopping app, as fast as fashion brands all over the world are turning to social media to find inspiration for their lines. Now, TikTok seems to be propelling this even further.
According to TikTok, the hottest style right now is “coastal grandma”, inspired by relaxed, oceanside minimalism and lots of linen. Before that, it was “avant apocalypse”, which consists of utilitarian, monochrome and minimalistic, goth-style dressing. And before that, it was “twee”, a retro-feminine style heavy on Peter Pan collar shirts and colourful tights. Tomorrow, it might be “royalcore”, “winter bimbocore” or “Gorpcore”.
View this post on Instagram A post shared by Tradesy (@tradesy)
The “20 year rule” that controlled the trend cycle for decades seems to be becoming more and more irrelevant with the rise of TikTok. Since the Covid-19 pandemic began, TikTok usage increased 180 per cent among 15-25 year olds. We’ve seen f...
The post TikTok Trend Cycles: Should Luxury Houses Follow Suit" appeared first on LUXUO.
Image: WMagazine
Social media has always played a role in fashion ? it’s how most people tend to keep up with current trends or discover new brands nowadays. Instagram, for example, has turned itself into a shopping app, as fast as fashion brands all over the world are turning to social media to find inspiration for their lines. Now, TikTok seems to be propelling this even further.
According to TikTok, the hottest style right now is “coastal grandma”, inspired by relaxed, oceanside minimalism and lots of linen. Before that, it was “avant apocalypse”, which consists of utilitarian, monochrome and minimalistic, goth-style dressing. And before that, it was “twee”, a retro-feminine style heavy on Peter Pan collar shirts and colourful tights. Tomorrow, it might be “royalcore”, “winter bimbocore” or “Gorpcore”.
View this post on Instagram A post shared by Tradesy (@tradesy)
The “20 year rule” that controlled the trend cycle for decades seems to be becoming more and more irrelevant with the rise of TikTok. Since the Covid-19 pandemic began, TikTok usage increased 180 per cent among 15-25 year olds. We’ve seen f...
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