This year, the American jeweller is working with fellow New Yorker, Curtis Kulig, for its Valentine?s Day campaign.
The post Tiffany & Co. declares that ?Blue is the Colour of Love? appeared first on LUXUO.

Image: Tiffany & Co.

This Valentine?s Day Tiffany & Co. is collaborating with New York-based artist Curtis Kulig, who is known for his signature ?Love Me? mantra.

This creative partnership is called ?Blue is the Colour of Love? and is a continuation of the American jeweller?s long tradition of working with innovators and revolutionary artists.

A series of exclusive artworks have been created for Tiffany?s Valentine?s Day and it includes declarative messages such as ?Dare Me?, ?Know Me?, and ?Kiss Me?.

These messages are an extension of the artist?s original ?Love Me? concept which was a main staple in New York during the mid-2000s. From city walls to canvasses and neon lights, the iconic phrase became a ?simple yet powerful plea? for love.
Image: Tiffany & Co.

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Reimagining this mantra for the modern times, the brand recontexturalised the artist?s works in bold Tiffany Blue typography.

The artworks are displayed alongside jewellery collections such as the recently launched Tiffany Knot, the Tiffany T1 and Tiffany HardWear. Together the campaign is a celebration of art, words and love.

Image: Tiffany & Co.Image: Tiffany & Co.Image: Tiffany & Co.Image...