The Return of Luxury Brick-and-Mortar Stores
Physical stores cannot just solely be a point of transaction but a destination where consumers can interact and be engaged with the brand?s universe.
The post The Return of Luxury Brick-and-Mortar Stores appeared first on LUXUO.
Queue outside Louis Vuitton Maison Champs Élysées, Paris. Image: Melanie Pongratz/Unsplash
The internet age has brought about unparalleled convenience for human society. With a click of a mouse, you can place an order for the latest product and it will arrive at your doorsteps a few days later. During the height of the pandemic in 2020, demands for digital services exploded as lockdowns became the norm for the world.
Physical retail shops had to close as many governments ordered their citizens to remain at home. This cast a shadow on the utility of brick-and-mortar shops as many companies found new opportunities by ramping up its e-commerce capabilities to meet the increasing demand for such services. As a result, the familiarity with online shopping became more entrenched amongst shoppers and is now almost second nature.
READ MORE: FarFetch and Richemont Learn there?s no Magic E-Commerce Bullet for Retail Woes
With online shopping being a ubiquitous experience , could this spell the end of brick-and-mortar shop" Many luxury brands would still want to keep its physical stores because of the intangible experiences that can be created for its customers. Luxury in today?s sense is no longer just conspicuous consumption as many con...
The post The Return of Luxury Brick-and-Mortar Stores appeared first on LUXUO.
Queue outside Louis Vuitton Maison Champs Élysées, Paris. Image: Melanie Pongratz/Unsplash
The internet age has brought about unparalleled convenience for human society. With a click of a mouse, you can place an order for the latest product and it will arrive at your doorsteps a few days later. During the height of the pandemic in 2020, demands for digital services exploded as lockdowns became the norm for the world.
Physical retail shops had to close as many governments ordered their citizens to remain at home. This cast a shadow on the utility of brick-and-mortar shops as many companies found new opportunities by ramping up its e-commerce capabilities to meet the increasing demand for such services. As a result, the familiarity with online shopping became more entrenched amongst shoppers and is now almost second nature.
READ MORE: FarFetch and Richemont Learn there?s no Magic E-Commerce Bullet for Retail Woes
With online shopping being a ubiquitous experience , could this spell the end of brick-and-mortar shop" Many luxury brands would still want to keep its physical stores because of the intangible experiences that can be created for its customers. Luxury in today?s sense is no longer just conspicuous consumption as many con...
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