The Merge Between Fashion and Functionality: Wearable Tech
Today's digital adoption sees luxury brands delving into the world of wearable tech to develop products that are both fashionable and functional.
The post The Merge Between Fashion and Functionality: Wearable Tech appeared first on LUXUO.
Image: MICA
Fashion and technology are two different spheres that have been brought together when the first calculator watch was introduced in the mid 1970s. Since then, wearable technology has only been growing, entering not only the accessories sector but clothing and footwear. Nowadays, luxury companies are rethinking their approach to tech-based fashion, and today’s digital adoption and consumer readiness are fast-tracking the wearables industry to hit US$6.5 billion by 2027. From the US$15,000 diamond-clad DeGrisogono rendition of the Samsung Gear S2 Smartwatch to Louis Vuitton’s in-house connected Tambour timepiece, luxury brands are making their mark in the smart tech space.
A more recent example, Gucci’s foray into the tech world sees them collaborating with Oura, a smart ring brand that’s managed to find a market of more than 300,000 wearers to date because of its impressive tech. Gucci X Oura monitors a number of metrics ? including heart rate, body temperature, oxygen levels and movement ? to calculate three daily scores: Sleep, Activity and Readiness. It’s a comprehensive health consultant packaged into a device the size and shape of a standard wedding band. Oura sells the same Generation 3 r...
The post The Merge Between Fashion and Functionality: Wearable Tech appeared first on LUXUO.
Image: MICA
Fashion and technology are two different spheres that have been brought together when the first calculator watch was introduced in the mid 1970s. Since then, wearable technology has only been growing, entering not only the accessories sector but clothing and footwear. Nowadays, luxury companies are rethinking their approach to tech-based fashion, and today’s digital adoption and consumer readiness are fast-tracking the wearables industry to hit US$6.5 billion by 2027. From the US$15,000 diamond-clad DeGrisogono rendition of the Samsung Gear S2 Smartwatch to Louis Vuitton’s in-house connected Tambour timepiece, luxury brands are making their mark in the smart tech space.
A more recent example, Gucci’s foray into the tech world sees them collaborating with Oura, a smart ring brand that’s managed to find a market of more than 300,000 wearers to date because of its impressive tech. Gucci X Oura monitors a number of metrics ? including heart rate, body temperature, oxygen levels and movement ? to calculate three daily scores: Sleep, Activity and Readiness. It’s a comprehensive health consultant packaged into a device the size and shape of a standard wedding band. Oura sells the same Generation 3 r...
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