From BLACKPINK's Rosé for RIMOWA to BTS' Jeon Jung-kook for Calvin Klein, fashion's K-wave is showing no signs of slowing down.
The post The Latest Korean Celebrity Brand Ambassadors appeared first on LUXUO.

Photo: Courtesy of Polo Ralph Lauren

Korean celebrities are setting global fashion trends with their style and influence. From Stray Kids redefining outdoor chic with Tommy Hilfiger to Winter of aespa bringing charm to Polo Ralph Lauren, and Rosé dazzling as RIMOWA’s ambassador, these stars are icons both on and off the screen. Joining the league, Minji of NewJeans stuns as Chanel’s first triple-category ambassador, while Ningning captivates as Versace’s latest muse. Not to be outdone, Taeyong of NCT impresses with his LOEWE ambassadorship, while Lee Dong-Wook continues to represent luxury beauty with La Mer and Chanel. Korean talent isn?t just entertainment?it’s a global fashion phenomenon.
Stray Kids

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South-Korean boy band Stray Kids made their debut as the latest ambassadors for Tommy Hilfiger, with their “Always Together” campaign. The boy band formed by JYP Entertainment consists of eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N.

Reimagining outdoor styles for the modern customer, the fall/winter collection took its reference from the b...