The Latest BMW Logo is Partially Invisible and Barely Distinguishable
BMW's latest logo redesign ditches the black ring for a transparent circle, for the first time in 23 years, and car lovers are not even sure if it's an improvement
The post The Latest BMW Logo is Partially Invisible and Barely Distinguishable appeared first on LUXUO.
Unveiling its latest logo, alongside an all-new, all-electric four-door BMW Concept i4 Gran Coupe, the Munich-based automaker, presented its iconic roundel design? in 2D.
The Latest BMW Logo is Partially Invisible and Barely Distinguishable
Applicable across a multitude of online and offline platforms, the new logo?s flatter, transparent design not only showcases visual and graphic restraint, but is expected to illuminate on vehicles and in showrooms.
Developed in collaboration with Munich-based studio, BECC Agency, BMW?s newest design has since sparked immense controversy, leaving brand-enthusiasts divided in their judgements. Stripped down to its most fundamental features, BMW adopts a ?less is more? approach, trading its historic black outlines for increased whitespace to create a sense of simplicity and objectivity, whilst refocusing audience attention to the brand?s iconic typography and inversely painted, quartered inner-circle in white and blue.
Expressing hope of expanding its demographic to a younger, more tech-savvy community of consumers who are known to gravitate toward easily identifiable brands and logos ? BMW?s Marie Kondo-ed logo, while refreshing, faces the potential risk of camouflaging into...
The post The Latest BMW Logo is Partially Invisible and Barely Distinguishable appeared first on LUXUO.
Unveiling its latest logo, alongside an all-new, all-electric four-door BMW Concept i4 Gran Coupe, the Munich-based automaker, presented its iconic roundel design? in 2D.
The Latest BMW Logo is Partially Invisible and Barely Distinguishable
Applicable across a multitude of online and offline platforms, the new logo?s flatter, transparent design not only showcases visual and graphic restraint, but is expected to illuminate on vehicles and in showrooms.
Developed in collaboration with Munich-based studio, BECC Agency, BMW?s newest design has since sparked immense controversy, leaving brand-enthusiasts divided in their judgements. Stripped down to its most fundamental features, BMW adopts a ?less is more? approach, trading its historic black outlines for increased whitespace to create a sense of simplicity and objectivity, whilst refocusing audience attention to the brand?s iconic typography and inversely painted, quartered inner-circle in white and blue.
Expressing hope of expanding its demographic to a younger, more tech-savvy community of consumers who are known to gravitate toward easily identifiable brands and logos ? BMW?s Marie Kondo-ed logo, while refreshing, faces the potential risk of camouflaging into...
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