The Hour Glass and Cartier Celebrate the Cartier Tank - fashion beauty deco Blogs

The Hour Glass and Cartier Celebrate the Cartier Tank

Cartier and The Hour Glass come together to pay tribute to Cartier's iconic wristwatch: Cartier Tank.
The post The Hour Glass and Cartier Celebrate the Cartier Tank appeared first on LUXUO.

Cartier and The Hour Glass are paying tribute to the iconic Cartier Tank with an immersive pop-up at the Malmaison by The Hour Glass.

The exclusive experience takes you through a journey to discover the Tank watch design, an iconic signature in Cartier watchmaking. Prized for the purity of its design, the Cartier Tank has been a genderless icon for a century.

READ MORE: Celebrating 100 Years of Cartier?s Beloved Tank Cintrée

Image: The Hour Glass

For the very first time in Asia, the Cartier Tank Experience features a sophisticated strap bar, where visitors can customise their own Tank Must creation.
The Cartier Tank has attracted the likes of Andy Warhol, Muhammad Ali, Michelle Obama, and Dua Lipa ? gracing the wrists of many prominent figures in the past century. Legend has it that Louis Cartier himself drew a parallel between the architecture of the Tank watch and the design of a combat vehicle viewed from above. The brancards, or sidebars, were the tracks and the case was the turret.

Image: Cartier

The Tank Must is a chic revisited version of the Cartier Tank, while still staying faithful to the original with rounded edges and revisited dial proportions.

When asked what the Cartier Tank means to her, Cartier director of watchmaking, Marie-Laure Cérède, s...
Source: luxuo
URL: http://www.luxuo.com/

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