Fashion's foray into the digital world signifies the start of a new era in the industry. With the rise of AI models and digital couture, the definition of craftsmanship, marketing and fashion itself is evolving into something bigger.
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Image: Auroboros Digital Couture

The evolution of digital fashion is one filled with exciting possibilities. Oscar Wilde famously said: “One should either be a work of art or wear a work of art.” And since then, we have obscured the boundaries between the two. Imagination and fantasy are components of any art form, so it doesn’t come as a surprise that the fashion world is moving further away from realism and embracing the fantasy realm through modern technology. With the growing interest in the metaverse and the virtual world, the fashion industry has transformed itself into a concoction of newfound creativity and innovation through digital couture and virtual influencers.
To stay relevant with the changing trends and customer demands, traditional craftsmanship techniques have evolved over the years, and new methods innovated to achieve nothing short of perfection. In the metaverse, it comes in the form of visual graphics created by coders, illustrators and digital artists instead of an experienced team of Les Petites Mains. Both professions involve a completely different skillsets and tools, but both professions st...