The Conversation: Fit for Purpose
Watches and Wonders Geneva 2023 has wrapped up and presented the world with watchmaking?s carefully curated talking points for the year. The editors of World of Watches Singapore and Thailand weigh in with their own thoughts.
The post The Conversation: Fit for Purpose appeared first on LUXUO.
Photo: Watches and Wonders
Switzerland is a weird place to see watches. To be clear, this is not a value judgment about buying watches in the historical home of watchmaking, nor the appeal of fine watches to Swiss people for whom watchmaking is an inextricable part of everyday life. Instead, the disquietude is about why Swiss watchmaking is famous in the first place, which is really an accident of history. Just think back on the kerfuffle about ?Swiss Made? just a few years ago; it all feels much more important to outsiders than to the Swiss. Much like the banking and pharmaceutical sectors in a city like Singapore, you cannot expect the Swiss to be emotionally vested in watchmaking because it is very much already part of the landscape which visitors rave about. One does not, for example, drone on about one?s own home; when it comes to watchmaking, the Swiss leave it to watch bores to do that. The editors of World of Watches (WOW) Singapore and Thailand certainly qualify for this, although it should be noted that WOW Malaysia is the edition that goes out of its way to run publicity on travel and tourist attractions in Switzerland.
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The post The Conversation: Fit for Purpose appeared first on LUXUO.
Photo: Watches and Wonders
Switzerland is a weird place to see watches. To be clear, this is not a value judgment about buying watches in the historical home of watchmaking, nor the appeal of fine watches to Swiss people for whom watchmaking is an inextricable part of everyday life. Instead, the disquietude is about why Swiss watchmaking is famous in the first place, which is really an accident of history. Just think back on the kerfuffle about ?Swiss Made? just a few years ago; it all feels much more important to outsiders than to the Swiss. Much like the banking and pharmaceutical sectors in a city like Singapore, you cannot expect the Swiss to be emotionally vested in watchmaking because it is very much already part of the landscape which visitors rave about. One does not, for example, drone on about one?s own home; when it comes to watchmaking, the Swiss leave it to watch bores to do that. The editors of World of Watches (WOW) Singapore and Thailand certainly qualify for this, although it should be noted that WOW Malaysia is the edition that goes out of its way to run publicity on travel and tourist attractions in Switzerland.
READ MORE: Watchmaker?s Market
Watches and W...
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