The Business of Luxury Winemaking with Viña Concha y Toro?s Rodrigo Jackson
Viña Concha y Toro is a world-class wine producer based on these three guiding pillars of sustainability, innovation and people.
The post The Business of Luxury Winemaking with Viña Concha y Toro’s Rodrigo Jackson appeared first on LUXUO.
Hello Rodrigo, could you tell us a little more about yourself and your role at the newly created Luxury Brands Division"
I have been in the wine industry for the last 20 years and have been fortunate to be working in Concha y Toro Group for the last 12 years. During my years with the company, I have been a close witness to the development and premiumisation of the Chilean wine market in Asia.
My job has been closely related to Asia after a brief path through European and American markets, in the early 2000?s I started coming to Asia, and witnessed first-hand the rise in interest and growth of Chilean fine wines.
With this experience and the relevance of the Fine Wine Brands within our portfolio, a new division focused solely on these products was recently created with a global reach and aim to educate, promote and commercialise our fine wine portfolio.
In a simplistic approach, there is a clear divide between commercial brands and luxury boutique products. The latter requires a different approach and level of expertise, which we recognise as key to the continuous development of our brands. This is not only from a commercial point of view but also from the vineyard all the way to the consumer.
How do you...
The post The Business of Luxury Winemaking with Viña Concha y Toro’s Rodrigo Jackson appeared first on LUXUO.
Hello Rodrigo, could you tell us a little more about yourself and your role at the newly created Luxury Brands Division"
I have been in the wine industry for the last 20 years and have been fortunate to be working in Concha y Toro Group for the last 12 years. During my years with the company, I have been a close witness to the development and premiumisation of the Chilean wine market in Asia.
My job has been closely related to Asia after a brief path through European and American markets, in the early 2000?s I started coming to Asia, and witnessed first-hand the rise in interest and growth of Chilean fine wines.
With this experience and the relevance of the Fine Wine Brands within our portfolio, a new division focused solely on these products was recently created with a global reach and aim to educate, promote and commercialise our fine wine portfolio.
In a simplistic approach, there is a clear divide between commercial brands and luxury boutique products. The latter requires a different approach and level of expertise, which we recognise as key to the continuous development of our brands. This is not only from a commercial point of view but also from the vineyard all the way to the consumer.
How do you...
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