The Brand Collaborations Dominating the Fall Winter 2022 Runways
Fall Winter 2022 sees a return of collaborations between designers and artists alike. From Dior's high-tech partnership with D-AIR Lab to Gucci's athleisure-inspired collab with Adidas.
The post The Brand Collaborations Dominating the Fall Winter 2022 Runways appeared first on LUXUO.
Image: LVMH
The Fall Winter 2022 season of shows has proven how internet-breaking collaborations continue to bring fashion to the forefront of popular culture, with Gucci x Adidas and MM6 Maison Margiela x Salomon flooding everyone’s social media feeds.
The key to any brand’s success is remaining relevant to the target consumer and resonating with them through culture and consumer needs. This has become more vital in today’s heavily saturated world of media and in a time when consumer demands are amidst a shift as a result of the global pandemic. It could be why we’ve been seeing a surge in collaborations within the fashion industry.
It unlocked the ability to deliver a collection that is typically out of a brand’s typical design, in a refreshing and different style. Below are some of the most iconic runway collaborations in this season’s Fall Winter 2022.
Valentino x Pantone Colour Institute
Image: Valentino
For Valentino’s Fall Winter 2022 collection, Pierpaolo Piccioli focuses on creating an 81-look collection nearly entirely in a single, shocking shade of hot pick, unveiled against a backdrop of the same hue. A shade, developed...
The post The Brand Collaborations Dominating the Fall Winter 2022 Runways appeared first on LUXUO.
Image: LVMH
The Fall Winter 2022 season of shows has proven how internet-breaking collaborations continue to bring fashion to the forefront of popular culture, with Gucci x Adidas and MM6 Maison Margiela x Salomon flooding everyone’s social media feeds.
The key to any brand’s success is remaining relevant to the target consumer and resonating with them through culture and consumer needs. This has become more vital in today’s heavily saturated world of media and in a time when consumer demands are amidst a shift as a result of the global pandemic. It could be why we’ve been seeing a surge in collaborations within the fashion industry.
It unlocked the ability to deliver a collection that is typically out of a brand’s typical design, in a refreshing and different style. Below are some of the most iconic runway collaborations in this season’s Fall Winter 2022.
Valentino x Pantone Colour Institute
Image: Valentino
For Valentino’s Fall Winter 2022 collection, Pierpaolo Piccioli focuses on creating an 81-look collection nearly entirely in a single, shocking shade of hot pick, unveiled against a backdrop of the same hue. A shade, developed...
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