Giovanna Vitelli, Vice-President of Azimut-Benetti Group, explains why the family-owned company is enjoying record orders and tops the Global Order Book for a 23rd successive year, plus why she?s pushing for more transparency in fuel consumption and emissions.
The post Taking The Lead: Giovanna Vitelli of Azimut-Benetti appeared first on LUXUO.

What has led to Azimut-Benetti?s ?all-time high? record book and the company finishing last year by increasing its lead at the top of the Global Order Book"

I can?t recall when the market has been like this. It has been booming for the past year or so. Our order book was up to ?3 billion after the first two boat shows of the season, the Cannes Yachting Festival and the Genoa International Boat Show (in September 2022). It?s a record for us, not only for the value of the order book but especially for the duration, as we have orders for deliveries up to 2026 and 2027.
Such an order book helps us plan production because we can foresee our orders. It?s great in terms of value but also in terms of giving stability for many years. It?s also recognition from the market. Why has this happened" For all the industry, the pandemic was incredible. None of us was expecting this. It led to people rediscovering the pleasure of yachting, being in a place where you?re free, both in terms of where you can move and in terms of choosing the people around you.

This applies from the smaller models to the big yachts. We have probably ...