TAG Heuer: The Carrera Three Hands Series
TAG Heuer does a lot of work with its low-key and perfectly accessible Carrera Three Hands collection. It also hides a notable four-hander?
The post TAG Heuer: The Carrera Three Hands Series appeared first on LUXUO.
Image: TAG Heuer
When the TAG Heuer Carrera Three Hands dropped in October, we were surprised ? the news was tied to the reveal of Ryan Gosling as the latest TAG Heuer brand ambassador and that was pretty big news. TAG Heuer says this new series of 13 watches (of four models) is a reinterpretation of watches from the early 2000s. Briefly, these are the TAG Heuer Carrera Day Date 41mm; the TAG Heuer Carrera Twin-Time 41mm; the TAG Heuer Carrera Date 39mm; and the TAG Heuer Carrera Date 29mm.
Now the Carrera is one of the best-selling collections for TAG Heuer, and that is hardly newsworthy. Of all the racing-inspired, themed and historically-linked collections, the Carrera is probably the best-known; indeed the word Carrera is as indelibly associated with TAG Heuer as it is with Porsche, and both are far more famous than the Panamericana race. This is actually important because Jack Heuer created the Carrera (the watch made its commercial debut in 1963 when it was called the Heuer Carrera) specifically for racing drivers. He did not make the watch with Porsche in mind; Jack was a racing gentleman himself and he thought the Heuer name should always be linked with motorsports. The Carrera legend arose in the wake of Jack?s success, but we digress. ...
The post TAG Heuer: The Carrera Three Hands Series appeared first on LUXUO.
Image: TAG Heuer
When the TAG Heuer Carrera Three Hands dropped in October, we were surprised ? the news was tied to the reveal of Ryan Gosling as the latest TAG Heuer brand ambassador and that was pretty big news. TAG Heuer says this new series of 13 watches (of four models) is a reinterpretation of watches from the early 2000s. Briefly, these are the TAG Heuer Carrera Day Date 41mm; the TAG Heuer Carrera Twin-Time 41mm; the TAG Heuer Carrera Date 39mm; and the TAG Heuer Carrera Date 29mm.
Now the Carrera is one of the best-selling collections for TAG Heuer, and that is hardly newsworthy. Of all the racing-inspired, themed and historically-linked collections, the Carrera is probably the best-known; indeed the word Carrera is as indelibly associated with TAG Heuer as it is with Porsche, and both are far more famous than the Panamericana race. This is actually important because Jack Heuer created the Carrera (the watch made its commercial debut in 1963 when it was called the Heuer Carrera) specifically for racing drivers. He did not make the watch with Porsche in mind; Jack was a racing gentleman himself and he thought the Heuer name should always be linked with motorsports. The Carrera legend arose in the wake of Jack?s success, but we digress. ...
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