TAG Heuer Leads LVMH Group in Accepting Cryptocurrencies
TAG Heuer?s new move into blockchain signals a wider acceptance of cryptocurrency amongst luxury brands.
The post TAG Heuer Leads LVMH Group in Accepting Cryptocurrencies appeared first on LUXUO.
Image: TAG Heuer
Just last week, Gucci announced that it would be including cryptocurrencies in its roster of payment modes and today, luxury watchmaker TAG Heuer will also allow customers to pay using popular coins like Bitcoin, Bitcoin Cash, Dogecoin, Ethereum, Litecoin, Shiba Inu and more, as well as five USD-pegged stable coins. TAG Heuer is partnering with Bitpay to bring this new functionality to its e-commerce customer base.
The booming interest in crypto has sparked many conversations, and brands will want to be part of this ongoing discussion to remain relevant and be seen as keeping with the times. With Gucci?s acceptance of cryptocurrencies, it becomes one of the first major luxury brands to validate its usage. Now TAG Heuer takes the lead for LVMH, the world?s largest luxury conglomerate as the group plans its foray into Web3.
Image: TAG Heuer
READ MORE: Gucci Furthers Its Stake in Blockchain
According to the press release, ?TAG Heuer intends to be a key player in the imminent transformation of the e-commerce and retail spaces.? Furthermore, the brand intends for this new venture to mark its first step ?within a wider and long-term strategy for Web3, which will allow TAG Heuer to come alive in bold new ways via blockchain technology, NFTs and more.?
?We...
The post TAG Heuer Leads LVMH Group in Accepting Cryptocurrencies appeared first on LUXUO.
Image: TAG Heuer
Just last week, Gucci announced that it would be including cryptocurrencies in its roster of payment modes and today, luxury watchmaker TAG Heuer will also allow customers to pay using popular coins like Bitcoin, Bitcoin Cash, Dogecoin, Ethereum, Litecoin, Shiba Inu and more, as well as five USD-pegged stable coins. TAG Heuer is partnering with Bitpay to bring this new functionality to its e-commerce customer base.
The booming interest in crypto has sparked many conversations, and brands will want to be part of this ongoing discussion to remain relevant and be seen as keeping with the times. With Gucci?s acceptance of cryptocurrencies, it becomes one of the first major luxury brands to validate its usage. Now TAG Heuer takes the lead for LVMH, the world?s largest luxury conglomerate as the group plans its foray into Web3.
Image: TAG Heuer
READ MORE: Gucci Furthers Its Stake in Blockchain
According to the press release, ?TAG Heuer intends to be a key player in the imminent transformation of the e-commerce and retail spaces.? Furthermore, the brand intends for this new venture to mark its first step ?within a wider and long-term strategy for Web3, which will allow TAG Heuer to come alive in bold new ways via blockchain technology, NFTs and more.?
?We...
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