The TAG Heuer Connected x Super Mario Limited Edition is the first watch to emerge from the new partnership between the Swiss watchmaker and Nintendo.
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Credit: TAG Heuer

Watch collectors certainly enjoy a great novelty now and again, especially when there is a relevant pop cultural tie-in, which is what we have with the TAG Heuer Connected x Super Mario Limited Edition. Yes, this is the Swiss watchmaking meets Nintendo gaming crossover ? with bonus legendary moustache ? that everyone wanted but somehow never imagined. To begin with though, TAG Heuer loyalists (and high-end smartwatch observers) should bear in mind that the TAG Heuer Connected x Super Mario Limited Edition is essentially the third generation smartwatch that we have previously covered, and that you might recognise from the chronograph pushers. While there are digital exclusives to this 2,000 piece limited edition, there is no exclusive game content from Nintendo here, although we feel that there might be in future… maybe"
Credit: TAG Heuer

?The inspiration for this collaboration came from our desire to gamify and bring excitement to our new wellness application and Super Mario instantly came to our minds,? says Frédéric Arnault, CEO of TAG Heuer in the press notes announcing the new watch. He goes on to say that he wanted the can-do spirit of Mario to inspire people wearing the TAG Heue...