Sunseeker CEO Andrea Frabetti: Committed to the Vision (Pt 1)
After taking over as CEO of Sunseeker in mid-2019, Andrea Frabetti announced a plan to double its number of models to 22 in three years. Then Covid struck. Despite widespread challenges, Sunseeker stuck to its strategy and the portfolio growth remains on schedule as the Poole builder continues a whirlwind series of new product launches.
The post Sunseeker CEO Andrea Frabetti: Committed to the Vision (Pt 1) appeared first on LUXUO.
Image: Sunseeker
Andrea, you were promoted from Chief Technical Officer to Chief Executive Officer in June 2019, so after close to three years in the top job, how do you reflect on the huge ups and downs during this unique period"
It has been a very tough time, not only for Sunseeker but for most companies in the world. However, I?ll never forget how much we?ve done together as a team in a very difficult time. Personally, I?m happy with the fact we?ve delivered on all the promises we made in late 2019 and have stuck to our product development schedule. I?m really proud to be part of this exceptional group at Sunseeker.
In fact, as I?m Italian, I?ve been asked many times to have people from Italy come over to take over key positions. I never did. I think the best way is to select the right people that really love and know the company. Aside from myself, I think no other member of the Executive Committee has been at Sunseeker for less than 10 years. That means fidelity, that you love the brand, understand the mission, understand the peo...
The post Sunseeker CEO Andrea Frabetti: Committed to the Vision (Pt 1) appeared first on LUXUO.
Image: Sunseeker
Andrea, you were promoted from Chief Technical Officer to Chief Executive Officer in June 2019, so after close to three years in the top job, how do you reflect on the huge ups and downs during this unique period"
It has been a very tough time, not only for Sunseeker but for most companies in the world. However, I?ll never forget how much we?ve done together as a team in a very difficult time. Personally, I?m happy with the fact we?ve delivered on all the promises we made in late 2019 and have stuck to our product development schedule. I?m really proud to be part of this exceptional group at Sunseeker.
In fact, as I?m Italian, I?ve been asked many times to have people from Italy come over to take over key positions. I never did. I think the best way is to select the right people that really love and know the company. Aside from myself, I think no other member of the Executive Committee has been at Sunseeker for less than 10 years. That means fidelity, that you love the brand, understand the mission, understand the peo...
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