Sunreef?s Francis Lapp Leads the Eco Charge
Founder and President of Sunreef Yachts, Lapp talks about why he was motivated to create the catamaran builder?s Eco range, which today accounts for over half of its orders.
The post Sunreef?s Francis Lapp Leads the Eco Charge appeared first on LUXUO.
Francis Lapp
Why is Sunreef Yachts investing in green boating"
Investing is a keyword here. We?re not only investing our efforts and time. We?re investing our resources. The reason remains always the same. We know that there?s a lot to do and someone has to lead the way.
Not long ago I joined Mike Horn in Greenland during his What?s Left expedition. The changes in this area of the world illustrate how palpable climate issues can be. We understand how pressing the situation is and we understand our responsibilities as boat builders.
Many shipyards are saying what they will do in the future to make yachting cleaner. Our business is making things happen today.
How do you respond to the criticism that surrounds the yachting world"
First, Sunreef Yachts is a niche on its own. We are an island in this industry. Our company builds electric, hybrid and hydrogen catamarans. We try our best every day to convince people to switch to sustainable alternatives and today over 50 percent of our demand is for our Eco range.
Lapp in Greenland
There will always be criticism, it is natural. I accept it, but I also want to make sure that everyone understands how much effort and mo...
The post Sunreef?s Francis Lapp Leads the Eco Charge appeared first on LUXUO.
Francis Lapp
Why is Sunreef Yachts investing in green boating"
Investing is a keyword here. We?re not only investing our efforts and time. We?re investing our resources. The reason remains always the same. We know that there?s a lot to do and someone has to lead the way.
Not long ago I joined Mike Horn in Greenland during his What?s Left expedition. The changes in this area of the world illustrate how palpable climate issues can be. We understand how pressing the situation is and we understand our responsibilities as boat builders.
Many shipyards are saying what they will do in the future to make yachting cleaner. Our business is making things happen today.
How do you respond to the criticism that surrounds the yachting world"
First, Sunreef Yachts is a niche on its own. We are an island in this industry. Our company builds electric, hybrid and hydrogen catamarans. We try our best every day to convince people to switch to sustainable alternatives and today over 50 percent of our demand is for our Eco range.
Lapp in Greenland
There will always be criticism, it is natural. I accept it, but I also want to make sure that everyone understands how much effort and mo...
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